CLIENT PROJECT
THE
DOUGHFATHER
Creative Direction & Strategy • Branding/Identity • Logo • Messaging & Voice
::
artisanal pizza
for obsessives
THE STORY
The Doughfather started off as a personal passion project which turned into an obsession. Word soon began spreading about a pizzaiolo who only used the finest ingredients, was taking research trips to New York City, and made the best pizza in town. After catering a few successful private events, The Doughfather was born and the bookings continued to fill up.
ParticleMade channeled this passion, dedication, and obsession into an identity that would invite fellow pizza lovers to share in their obsession for artisanal, premium-quality food magic.