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reframing the look
of skin therapy

THE STORY

The Skin Whisperer is a new brand with a holistic approach to skincare. Highlighting integrity, confidence, compassion, imagination, and generosity as true signs of beauty became the brand’s north star.

ParticleMade developed a flexible brand system that captures the vibrancy and genuine concern of how SW approaches the personal topic of skin therapy.

an
effervescent
embrace

After exploring dozens of iterations the smaller ‘S’ paired on top of a larger ‘W’ seemed to subtly imply a figure with outstretched arms, as if welcoming you with an open embrace. This inviting signal felt authentic and appropriate to The Skin Whisperer’s philosophy and its values. However subtle this allusion of positivity and optimism, a mark conveying an invitation felt like the perfect approach for the brand.

love your
true self

Skin therapy allows you to be more confident, more courageous, optimistic, and in essence, to let you truly shine and be YOU for YOU.