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changing the look
and feel of study abroad

THE STORY

Between 2007 and 2017 I led the design direction of ISA—reimagining a new identity and breathing new life into the brand—which paved the road for its transformation as an industry powerhouse.

THE RESULT

ISA’s student enrollment increased by over 800%, programs expanded from 21 sites to 60 locations all over the world (across Latin America, Asia, Pacific, Africa, Europe, and the Middle East). ISA’s refreshed design identity repositioned the brand as a modern and innovative company with a distinct presence and an exciting culture. The transformation not only increased profits and strengthened credibility, but I helped to shift the perception of the company by increasing its brand equity.

The following examples are culled from thousands of projects between 2007 and 2017.

leaving the acceptable to explore the remarkable.

STUDY ABROAD IS ABOUT

self-discovery,
freedom,
curiosity,
exploration, and
overcoming
limitations.

Collaborating closely with Marketing, we implemented a design direction that was bold, confident, modern, reassuring, and most importantly, future-facing.

A redesign of this scale required a complete overhaul that allowed us to redefine our purpose, question where we wanted to be, and how to create a strategy to best achieve our goals. The result was an inspiring brand with modern values that connected deeply with an insightful audience of born explorers.

Breaking Barriers, Cultural Understanding,

Connection, Personal Discovery, Invigoration,

Empowerment, Life-Changing Experiences

Purpose,
connection,
and life-changing
experiences.

It was important to revitalize the design in a manner that merged passion with clarity. The brand redesign communicated an ambition beyond course credits, striking a nuanced balance between academic credibility and vibrant expression.