Illustration by Natasha Remarchuk from Icons8
Post-Covid
Record Store Blues
Breakaway Records is one of the most perfectly curated, immaculately-designed record stores in the country.
So how does a store operate in a new economy where retail spaces are (currently at the time of writing) closed due to Covid-19 concerns? Forced to rely on their online store to stay in business, the challenge was to design an online experience that would mirror the physical shopping experience. The spirit of the shop——a conduit where music is for everyone——was at the heart of the design direction.
Design For
Simplicity
Breakaway’s physical store exudes an inviting warmth and authentic character. It feels considered, well-designed, but inviting. A clean, understated space that feels both vintage and contemporary. The store is beaming with soul, and therefore it was important to not lose its character when creating the site redesign. The colorful, amorphous forms and hand-drawn illustrations are a way of capturing the personality of the shop without being obvious or literal.
Hassle-Free
System
A focused approach to easily sort through the numerous categories you’re most interested in. Putting the power in your hands by designing clear and intuitive options.
Responsive
Design For
Mobile
Functional, Clear,
Engaging, and Direct.
The design of the online store aims to
reflect the beauty and character of
Breakaway’s physical location.
