PARTICLEMADE

 

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CLIENT PROJECT

Bennett Creative


Creative Direction • Brand Discovery • Brand Consultancy • Identity & Logo Design


::

creating a mark
for the future

THE STORY

ParticleMade was hired to design a new logo and identity for a small-scale photography studio at the crossroads of entering the dynamic world of film, video production, and motion graphics. The graphic design showcased BC’s vibrant essence as a new media company on the rise.

THE RESULT

Bennett Creative has become one of Austin’s fastest-growing media production and content agencies. Their client roster now includes impressive roster of top brands such as Adobe, Absolut Vodka, Dell, Hotel Tonight, Intel, NRG, Olly, Square, T-Mobile, and University of Texas.

photography and video:
Bennett Creative



 
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Embedded in
The Play Button

The “play” button is a ubiquitous symbol that captures Bennett Creative’s future not just in commercial and lifestyle photography but as a video and motion graphics production company. With such a universally-recognized icon transcending language, embedding the “B” and “C” into the play button as a brand mark seemed like an exciting direction that would also add an element of surprise to those who may not have initially seen the company’s initials hidden in plain sight.

 
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Heart. Spirit.
Style. Confidence.
Passion.

 
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Bennett Creative: 2020 Show Reel

 

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