CLIENT PROJECT
Bennett Creative
Creative Direction • Brand Discovery • Brand Consultancy • Identity & Logo Design
::
creating a mark
for the future
THE STORY
ParticleMade was hired to design a new logo and identity for a small-scale photography studio at the crossroads of entering the dynamic world of film, video production, and motion graphics. The graphic design showcased BC’s vibrant essence as a new media company on the rise.
THE RESULT
Bennett Creative has become one of Austin’s fastest-growing media production and content agencies. Their client roster now includes impressive roster of top brands such as Adobe, Absolut Vodka, Dell, Hotel Tonight, Intel, NRG, Olly, Square, T-Mobile, and University of Texas.
photography and video:
Bennett Creative
Embedded in
The Play Button
The “play” button is a ubiquitous symbol that captures Bennett Creative’s future not just in commercial and lifestyle photography but as a video and motion graphics production company. With such a universally-recognized icon transcending language, embedding the “B” and “C” into the play button as a brand mark seemed like an exciting direction that would also add an element of surprise to those who may not have initially seen the company’s initials hidden in plain sight.
Heart. Spirit.
Style. Confidence.
Passion.
Bennett Creative: 2020 Show Reel